Work with Louise

Step back from the day-to-day and get clear on what your business needs next

The Marketing Strategy Intensive is a premium strategic engagement for businesses that need clarity, direction and an experienced external perspective.

It is particularly valuable when your marketing feels fragmented, your positioning is unclear, your offers are not converting as well as expected or your team is busy creating content without a clear strategy behind it.

I will review your current marketing, identify the gaps and opportunities, and help you develop a focused roadmap based on your business goals.

You will leave with greater clarity, clear recommendations and a practical plan your team can implement.

Best suited to: Established businesses, leadership teams and organisations preparing for growth, repositioning, a new offer or a significant marketing campaign.

Build a connected marketing system that turns your expertise into leads, conversations and sales

Build Your Social Selling System is my eight-week programme for coaches, consultants and other service-based professionals who want a clearer, more consistent way to market and sell their services.

It is designed to help you move beyond posting on social media without a clear plan and instead build a complete system that connects your positioning, offers, lead generation, content and follow-up.

A key part of the programme is helping you show up consistently each week with real, impactful social media content based on your expertise, your experience and the results you help your clients achieve.

Rather than focusing only on social media content, I help you look at the full customer journey, from attracting the right people and building trust to generating leads, starting meaningful conversations and creating opportunities to sell.

Over the eight weeks, I will help you strengthen the foundations of your marketing, connect the different elements and put a practical structure in place so you know what to focus on each week.

Accountability is built into the programme, helping you move from knowing what you should be doing to actually getting it done.

Many coaches begin to see an impact after the very first week, because they are showing up with greater clarity, stronger messages and content that feels more relevant to the people they want to reach.

Throughout the programme, you will also use SellOn.Social, the marketing platform I created to help you develop your positioning, understand your audience and turn your expertise, stories and client results into impactful content.

My goal is to help you build a marketing and social selling system that reflects your expertise, supports your business goals and gives you a clear structure you can continue to use and improve.

Best suited to: Coaches, consultants and other service-based professionals who have valuable expertise and strong services but need a more structured, consistent and commercially focused approach to marketing and sales.

Ongoing strategic guidance for businesses that want an experienced marketing adviser at the table

My Strategy Partner service gives you ongoing access to me as a senior marketing adviser.

It is designed for businesses that already have people implementing their marketing but need experienced strategic input, accountability and support when making important decisions.

I can work alongside the business owner, leadership team, internal marketing team or external suppliers. I bring an objective perspective, help everyone stay focused on the bigger picture and ensure that marketing activity remains aligned with the wider commercial goals of the business.

Through regular strategy and planning sessions, I can help you review performance, identify opportunities, strengthen campaigns, refine offers and improve the customer journey. I can also support your team in prioritising their time and resources, choosing the right tools or suppliers, closing the gap between strategy and implementation and keeping plans moving.

This gives you the strategic benefits of an experienced marketing director without the commitment of hiring a full-time senior marketing professional.

As the founder of SellOnSocial.Media, I also bring the experience of running an established marketing agency and overseeing strategy and implementation across a wide range of businesses and sectors.

Best suited to: Growing businesses with an internal team or external marketing support that need ongoing senior-level direction.

Practical, interactive marketing workshops built around your business and your people

I deliver engaging marketing workshops for businesses, professional networks, enterprise organisations, industry groups and internal teams.

Every workshop is focused on implementation rather than theory. I encourage participants to work on their own business, offers, audiences and marketing activity throughout the session, so they leave with work completed rather than simply a list of ideas.

My workshops are practical, easy to understand and designed to give participants clear outputs they can use immediately.

Topics can include marketing strategy and planning, positioning and core messaging, understanding your ideal customer, developing stronger offers, lead generation, content strategy, storytelling for business, social media marketing, using AI to support marketing and content creation, and building a connected digital marketing system.

Workshops can be delivered online or in person and tailored to the experience, industry and objectives of the group.

Best suited to: Business networks, enterprise organisations, membership bodies, industry groups and teams that want practical marketing training with clear business outcomes.