Marketing Strategist for Coaches and Service-Based Businesses

Marketing Strategy That Grows Your Business

I help coaches, leadership teams and organisations get clear on their marketing strategy, identify the strongest opportunities for growth and build systems that generate enquiries, sales and long-term commercial results.

Whether you need strategic direction, support developing your marketing system, a keynote speaker or practical training for your team, I’d love to help.

Louise McDonnell delivering a keynote talk on marketing strategy

I still remember my first marketing lecture

I can still remember sitting there thinking, this is it.

For the first time, I felt relieved.

I had finally found my thing.

Marketing just made sense to me.

I loved understanding why people buy, why they trust one business over another and why some businesses become the obvious choice while others struggle to get noticed.

Seventeen years later, that curiosity has never left me.

I've had the privilege of working with thousands of businesses, speaking at conferences across Ireland and internationally, writing bestselling books and building businesses of my own.

The tools have changed dramatically over the years, but one thing hasn't.

Great marketing starts with understanding people.

Louise McDonnell delivering a marketing training session to a business audience

Alongside my work as a marketing strategist, speaker and trainer, I am the founder of two marketing businesses.

SellOnSocial.Media is the digital marketing agency I founded in 2009. Today, our team works with businesses and organisations across strategy, content, social media, paid advertising and digital campaigns.

I am also the founder of SellOn.Social, a marketing platform created to help coaches and service-based professionals build their marketing foundations, create meaningful content and develop a connected social selling system.

Both businesses have grown from the same belief: marketing should be practical, connected and designed to generate real commercial results.

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Businesses Trained
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Years in Marketing
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Bestselling Books
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Businesses Founded

How I can help

No two businesses are the same, which is why I work with clients in a number of different ways. Whether you're looking for a fresh perspective on your marketing, support as you grow your business or someone to inspire your audience, there's an option that's right for you.

Marketing Strategy

Sometimes the biggest breakthrough comes from stepping back. Together we'll look at your business, your customers, your positioning and your marketing, then build a strategy that gives you clarity and confidence in where you're going next.

Learn more about Marketing Strategy

Coaching

Marketing can feel lonely when you're trying to figure it all out yourself. My coaching programmes are designed to give you expert guidance, honest feedback and practical support as you build a marketing system that works for your business.

Learn more about Coaching

Workshops

I believe the best workshops are the ones where people leave having actually done the work. My workshops are practical, interactive and designed to help you make real progress, not just fill a notebook.

Learn more about Workshops

Speaking

I'm passionate about helping audiences think differently about marketing. Every keynote is tailored to the audience and filled with practical ideas they can use straight away.

Learn more about Speaking
Louise McDonnell speaking on stage at a marketing event in a bright blue suit

Ready to build marketing that makes money?