Your experience deserves a stronger online presence.
You have years of experience, informed opinions and valuable insights. But turning that knowledge into content can keep slipping down the list.
Perhaps you’re unsure what to say. Perhaps writing takes too long. Or perhaps the content you’ve tried doesn’t sound like you.
This programme helps you clarify what you want to be known for and turn your expertise into content you can confidently share on LinkedIn, across your social media, on your website and through email.
For senior executives, business owners and experienced professionals.
Online workshop: Thursday, 26 November 2026 at 3pm GMT
Plus a private, one-hour content interview arranged at a time that suits you.
Enquire about a place
Be known for the expertise you already have
Your online presence should help people understand how you think, what you bring to your work and why they should speak to you.
That matters when you’re developing business relationships, attracting clients, exploring speaking opportunities or building your reputation within your industry.
We’ll work on the messages and stories that support those goals, then help you put them into words.
How it works
01
Get clear on your personal brand
In the online workshop, we’ll explore what you want to be known for, who you want to reach and how your content can support your professional and business goals.
You’ll learn how to recognise useful content in your experience, everyday conversations, industry observations and client questions.
02
Talk through your expertise
You’ll then meet me online for a private, one-hour interview.
I’ll ask questions to draw out your perspective, experience and stories. Together, we’ll identify the ideas that will matter most to the people you want to reach.
You don’t need to arrive with polished scripts or finished ideas. The conversation gives us the material to work with.
03
Receive content that sounds like you
Following your interview, we’ll prepare six written social media posts, two emails and two SEO-optimised blog articles using the ideas we’ve discussed.
The blog articles will include clear headings, suggested page titles and meta descriptions, ready for you to add to your website.
You’ll review the drafts, with one round of revisions included, and receive guidance on publishing and making further use of the content.
What’s included
- An online personal branding and content workshop with Louise McDonnell.
- A private, one-hour online content interview.
- Six written social media posts based on your expertise, stories and perspective.
- Two emails adapted from selected content.
- Two SEO-optimised blog articles, including clear headings, suggested page titles and meta descriptions.
- One round of revisions.
- Practical guidance on sharing and repurposing your content.
Who this is for
This programme is designed for people with experience to share and a reason to become more visible.
It will particularly suit you if:
- You’re a senior executive or business owner whose online profile doesn’t yet reflect your experience.
- You want to build recognition and trust with potential clients, partners or industry peers.
- You know you should be sharing content but struggle with time, direction or confidence.
- You want help expressing your own ideas in a way that feels natural and professional.
Work with Louise McDonnell
I’m a marketing strategist, trainer and founder of SellOn.Social and SellOnSocial.Media.
Since 2009, I’ve helped more than 30,000 people develop their digital and social media marketing skills. I’m also a bestselling author and host of The Social Media Takeaway podcast.
Interviewing business owners and professionals is a regular part of my work. I know how to ask the questions that uncover a useful story and help someone explain their expertise clearly.
For this programme, you’ll work directly with me on your positioning and content interview, with content preparation supported by my team.
Programme details
- Workshop
- Thursday, 26 November 2026 at 3pm GMT
- Location
- Online
- Private interview
- One hour, arranged individually
- Group size
- Maximum 10 participants
- Programme fee
- €500 per person
- Funded participant fee
- €350 for eligible Ireland-based participants, with 30% Skillnet funding
- Optional video package
- Two edited videos available as an optional addition. Please indicate your interest when you enquire.
Funding eligibility will be confirmed before your booking.
Ready to give your expertise more visibility?
Tell me a little about your role and what you’d like to achieve. We’ll confirm whether the programme is a good fit and explain the next steps.