Show notes
In this episode, Sarah Butler, a highly successful brand ambassador and best-selling cookbook author, discusses her journey on Instagram. She details how she grew her follower count from zero to over 170,000, and gives insights on how to effectively grow a business on Instagram. She shares advice on securing Instagram accounts, managing content, and understanding audience behaviors. Sarah also talks about her cooking and marketing business and the hurdles she faced, including getting her Instagram account hacked. She emphasizes the importance of being authentic, creating engaging content, maintaining consistency, and building relationships with followers and fellow business owners.
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