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Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works
9 July 2025 · Episode 64 · 1936

Don’t Write the Wrong Book: Non Fiction Publishing Strategy That Works

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In this episode of The Social Media Takeaway, Louise talks with Allyson Machate, bestselling author and publishing consultant who has worked with Simon & Schuster.

Ally shares how to write, publish, and market a book that aligns with your business. She explains why many authors write the wrong book, how to avoid that mistake, and how to use AI tools without losing your voice. She also introduces her course, Don't Write the Wrong Book, to help you get started.

You’ll learn:
✅ What makes a book the wrong one
✅ How to choose the right book for your goals
✅ Using AI in writing without sounding robotic
✅ Common publishing mistakes to avoid

If you want to write a book that works for your business, this episode is for you.

SHOW CHAPTERS
 00:00 Introduction and Guest Welcome
 00:29 Ali Machete's Journey into Publishing
 01:34 From Simon & Schuster to Freelancing
 03:05 Helping Authors Publish the Right Book
 04:27 Examples of Writing the Wrong Book
 08:22 Strategies for Writing the Right Book
 14:06 Types of Nonfiction Books
 22:08 Impact of AI on Publishing
 28:03 Final Takeaways

Connect with Ally:
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Join her free webinar training, Don’t Write the Wrong Book, where she walks through a step-by-step process for writing a book that supports your goals.

👉 Register here

She also offers a free book strategy call for aspiring authors via her website: thewritersally.com

If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!

If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello

👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.

And please connect on social media and let me know what you thought of this episode!

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