Show notes
In this episode of The Social Media Takeaway, I’m joined by Lorna Lyons, a positive psychology expert and entrepreneur, to talk about building a sustainable, profitable business without chasing vanity metrics.
We’re diving into:
✅ How positive psychology can help you manage mental well-being while growing on social media
✅ Why engagement matters more than going viral—and how to attract the right audience
✅ The recurring revenue model—how to create a profitable membership without burnout
✅ The power of storytelling and why an email list is your biggest asset in long-term success
If you’re tired of constantly chasing new clients and want to build consistent, predictable income, this episode is for you!
🎧 Listen now & grab your free toolkit
👉 https://artisanal-hustler-4980.kit.com/0e6038aabf
SHOW CHAPTERS
00:00 Welcome and Intro
00:21 Guest Introduction: Lorna Lyons
00:51 Lorna's Journey from Teaching to Business
02:09 Positive Psychology and Social Media
04:04 Audience Growth vs. Vanity Metrics
11:03 Creating Recurring Revenue through Memberships
15:15 Social Media Strategies and Trends
18:56 Final Takeaways and Free Toolkit
Connect with Lorna Lyons:
LinkedIn
If you enjoyed this episode, be sure to subscribe to my podcast because more like this is on the way!
If you'd like to book a call to see how I can support you head over to my website here. www.sellonsocialmedia.academy/hello
👉 WHAT'S NEW: I've built an AI-powered Digital Marketing Platform, SellOn.Social. This is not a training program. This platform aims to automate and streamline the process of clarifying business positioning, generating marketing content, and building a consistent lead-generation system on social media.
And please connect on social media and let me know what you thought of this episode!
LinkedIn
Instagram
Facebook
Facebook Group