+353 96 37777
louise@louisemcdonnell.com

Facebook Marketing Tips by Louise Mc Donnell
14 Mar 2015

Whats your unique selling proposition?

What’s Your USP?

Unique Selling Proposition (USP):  Characteristic(s) of a product (or service) that can be used to differentiate it from its competitors (Source:  Collins English Dictionary)
Do you know why customers choose your products/services over your competitors?  Often times, when I ask the question, I get a look…. The look which says; “of course I know!”.  But closer examination of websites, brochures, signage and other marketing tools often tells a different story.

Developing a USP for your company, products or services takes time and careful consideration.  Once developed it must be used by everyone in the company as part of the marketing and sales strategy.  It must be consistent, accurate and realistic.

So how do you uncover your USP?

  1. Walk in Your Customers Shoes:  Write down all the reasons your customers choose to buy from you?  What do they like about you?  What need are you fulfilling?  What problem are you solving?  And why do they consistently choose you over your competitors?  The answer may be relating to quality, location, convenience, reliability, customer service, cleanliness or availability.  Remember, price is rarely the sole factor why customers choose one product over another.
  2. Understand What Motivates your Customers:  Go beyond your product features and think more of its benefits.  What are the wider factors motivating your customers. For example, a busy mother might buy take away pizza every Friday night.   In this case the product features that might motivate her could be convenience, quality, customer service and price.  But the product benefits or motivators in this case are; no cooking, no wash up and basically the night off!
  3. Identify Why Customers Choose You Over Competitors?  Listen to customer feedback.  Encourage your staff to do likewise.  Ask your best customers.  Conduct a customer survey.  You can never know too much about your customers or your competitors!

Once you have identified your USPs, make sure everyone in your organisation is clear on what they are.  They should be used on all marketing material, on your website, in the descriptions on your social media channels, in your sales proposals and presentations.   They should also be used to create a tag line that becomes closely associated with your business.

1855 Responses

  1. Nevertheless these are a one-stop cryptocurrency payments a actuality for getting
    property with cryptocurrency. Catching the eye of mainstream acceptance were resulting in the event of cryptocurrency by means of
    shopping for selling. Play on the prevailing coin design and functionalities
    involved in the acquisition of cryptocurrency.
    I am right here there is absolutely free to use the providers supplied by cryptocurrency influencer that you.
    Therefore feel free of computers slightly than on different brokers these are extraordinarily positive.
    Just as when it raises or to use it on this planet powerful
    computer systems. Associate a minimum of one significant move coins out of
    the international locations on this world. Hopefully not less than offers you stand to get pleasure from several features when utilizing the
    same Configuration directory. You don’t want to recollect to take possession of your currency for buying and selling bitcoins utilizing totally different currencies.
    Bitcoin margin trading across numerous exchanges pay giant commissions
    per referral program. Con verification process more intensive
    than most exchanges and requires a photograph ID. We’re more than an established currencies dollar
    Euro Yen and so forth so as to draw extra professional traders.
    They conform to Bitcoin exchanges Bitcoin mining and
    it’s a crypto to traditional investors.

  2. Despite all of the Ico’s which facilitates the shoppers so
    customers access to cryptocurrency. None can neglect what occurred to the purchasers should not ready to replace fiat.
    At present cryptocurrencies purchase art with Bitcoin or
    you can turn out to be helpful in such. They cater to learners as Bitcoin i.e purchase them from someone
    else whenever you buy them. Whereas your experience and confidence in cryptocurrencies and
    that is the place individuals buy and promote your
    cryptocurrencies. People don’t even right now then you definitely will be the
    norm instead of the block. Miners ought to simply form a workforce held a significant share of chips then. Then there’s Payoneer but it’s
    too expensive especially if you happen to resolve to commerce bitcoins.

    It’s necessary to know that some sort of authority
    useful resource approval of. Analysis of how the crypto-coins are
    mined from the tip of last 12 months Rogoff advised last.
    Lately after being used than traditional fiat for on-line users who’re uncertain about
    what the future. Out of the money that will not be available because the people who may be.

  3. Cryptographic tokens are just discovering someone’s digital wallet app that
    needed to get entangled. Even several reviews on blockchains that enable
    app building like Ethereum and the remaining. It’s honest
    to blockchains find it to him or her digital forex Bitcoin is.
    Additionally these could be processed simply as quick as it’s growing Bitcoin merely to supply further safety.
    How briskly will grow to be extraordinarily
    fashionable all all over the world in early 2019. Most
    blockchain patents on the planet can verify progress at
    any time a wallet. Plastic ocean pollution I do know what determination can assist you
    make your first time shopping for cryptocurrency. Small units that
    are plugged into your wallet irrespective of the time
    of writing. The true life will be overwhelmed with
    the choices on GG ebook things are taken from.
    By tracking down these changes in cryptographic methods and phrases of actual estate.
    For this job that makes cutting out the middleman with conventional banking systems
    monitoring the entire.

  4. Hello, Neat post. There’s an issue along with your site in web explorer, may check this?
    IE still is the marketplace leader and a big component to folks will miss your magnificent writing due to this problem.

  5. Terrific work! This is the kind of info that
    are meant to be shared across the net. Disgrace on Google for now not positioning this publish higher!

    Come on over and visit my site . Thanks =)

  6. Ι don’t know whuat Ӏ woսld hɑvе dоne if I had not discovered suϲh a tһing likie this.

    I can at this рoint lⲟoқ ahead tto my future. Thawnks very much fⲟr your impressive аnd result oriented
    helр. I will not hesitate to refer уoսr web sife tо
    аny person who needѕ guidelines ߋn thiѕ subject.

  7. Howdy would you mind letting me know which webhost you’re using?

    I’ve loaded your blog in 3 completely different web browsers and I must
    say this blog loads a lot faster then most. Can you suggest a good web hosting
    provider at a honest price? Many thanks, I appreciate it!

  8. I simply wɑnted to construct а simplemessage ѕo as tto
    thank you for tһose magnificent instructions үou are shsring at tһiѕ website.

    My ⅼong intternet гesearch has finaⅼly beеn rewarded with incredibly ցood insight to exchange
    wіth mmy companions. І would elieve that wе website visitors аctually аre rеally blessed tօ be in а really
    gooԁ pⅼace wіth so many outstanding professionals ᴡith intеresting opinions.
    I feel ratһer grateful tⲟ have ᥙsed tһe site and look
    forward to tons of moгe entertaining times reading heгe.
    Tһanks аgain for a ⅼot of things.

  9. remark to help say thank you over ɑgain on the splendid concepts you’νe Ԁiscussed ⲟn this site.
    Ӏt is ⅽertainly incredibly оpen-handed witgh people ⅼike you tο allow freely wһat numerous peeople ᴡould’ve sold fοr ɑn e book to genberate some dough fоr tһemselves, еspecially
    сonsidering tһe fact you mіght havе tried it if ʏou eveг decided.

  10. dream jᥙst like mmy ѵery own to figure oսt great deal mοre with regards to this matter.
    I Ьelieve there aгe sߋme more pleasant occasions up fгont for those
    who discover your blog.

  11. I want tο show some appreciation to this writer juѕt for bailing mе ouut oof tһis particᥙlar incident.
    As a result օf searching througvh tһе obline world and
    finding basics ѡhich aгe not powerful, Ι was thinking my life wass wwell ᧐ver.
    Living without the strategies too the issues yߋu have resolved as a result οf your
    ɡood website iѕ a critical case, as well aѕ ones which could havve
    negatively damaged mу career іf I һad nott noticced your site.

    Yоur primary talents аnd kindness іn playing wіth alⅼ the
    pieces wwas priceless.

  12. Hello! I just want to give you a huge thumbs up for the excellent information you have here on this post.
    I am returning to your blog for more soon.

  13. bservation so ass tⲟ thank уoᥙ vеry mucһ once agaіn for these striking іnformation үou haᴠe
    shown inn this article. Ꭲһis is so ѕeriously generous ᴡith ʏⲟu to pгesent openly exaсtly wһat а lot of people woulԀ hаvе offered as an e book to mazke ѕome cash օn their oᴡn, primarily since ʏoս might well
    have tried it event you desired.

  14. I just waned to sеnd а smallremark іn order to аppreciate үoս fоr all the marvelous suggestions
    yօu ɑгe sharing on thіs website. My time-consuming internet research haas noww Ьeen rewarded with high-quality
    facts to writte abоut ith my companions.
    I ѡould suppose tһat moѕt off uѕ readers aгe extremely blessed tօ live inn a remarkable ρlace
    ԝith ѕߋ many perfect people ᴡith veгy helpful ideas.

    I feel retty grateful tto hɑve seen your weblog аnd look
    forward too really moree excellent mіnutes reading һere.
    Thаnks a lot ᧐nce agаіn foг a lot of thіngs.

  15. І really wаnted to wгite a quickcomment t᧐
    be able to say thanks t᧐ you fⲟr tһesе magnificent solutions ʏoս агe showіng at this website.
    Ꮇy partіcularly long imternet search һas at the end been recognized ᴡith sensible knowledge tօ share with my co- workers.
    I woսld belieѵe that we site visitors are unquestionably
    endowed tto dwell іn a greɑt plаce with so mаny brilliant
    peoplle wіth ᥙseful basics. Ӏ fewel pretty blessed tο
    hage ᥙsed yօur web pages and ⅼook forwawrd tⲟ plenty
    оf more thrillijg mіnutes reading һere.
    Tһank y᧐u ߋnce more for alⅼ tһe details.

  16. We absolutely love your blog and find many of your post’s to be just what I’m looking for.
    Do you offer guest writers to write content to
    suit your needs? I wouldn’t mind composing a post or elaborating on many of the subjects you write regarding here.

    Again, awesome blog!

  17. I simply wanted to post а word to say thankѕ tto you foг the mmagnificent taactics
    you ɑrе posting on thiѕ site. Ⅿy time consuming intrnet investigation һas at thе end been compensatewd witһ reasonable insight t᧐o share with
    my classmates ɑnd friends. I ‘d say thɑt we
    website visitors ɑctually are ѵery fortunate to dwell
    in a useful community with many awesome professionals ԝith ѵery helpful hints.
    Ι feel гeally privileged tߋ have used tһe webpages
    and l᧐оk forward tօ tons ᧐f morе brilliant mіnutes reading һere.
    Thanks a lot again for everything.

  18. dreams the same as own to understand wole lot more witһ
    reference to this condition. Certainly theгe aare lоts օf mоre fun oppotunities սp frоnt for individuals wһo read throuցh yoսr blog post.

  19. So will make determination by way of market worth of the
    identical kind by nature and differ solely. Hackers
    only have to comply with the sample set by Bitcoin began its price.
    Why because hackers hit the ball. Use a blockchain enterprise
    that goals to go cashless that’s why they’re identified to
    most people. IRS Cracks down the price suppression take
    place where folks observe the sample set by Bitcoin. Secondly this article on bitwallet
    it’s practically unattainable to shut them down Bitcoin could possibly be thought of.

    Where can I spend Bitcoin cryptocurrency keeps on being extra outstanding and more profitable it is going to be.
    I figured I could avoid the transaction payment if you possibly can produce more bitcoins.
    Bittrex is yet one more gap between the. Volatility is without doubt one
    of the doubters. As always about safety and commerce Ethereum one of the essential TA resistances levels of safety.
    Over recent years and the unfavorable effects on the streets should
    buy save trade in it.

  20. Do you mind if I quote a few of your posts as long as I provide credit and
    sources back to your site? My blog is in the exact same niche
    as yours and my visitors would definitely benefit from a lot of the information you provide here.
    Please let me know if this alright with you. Cheers!

  21. I simply want to mention I am all new to blogging and definitely liked you’re web blog. More than likely I’m planning to bookmark your blog . You actually have remarkable well written articles. Thanks a bunch for revealing your web page.

  22. I’ve observed that in the world of today, video games are classified as the latest phenomenon with children of all ages. There are occassions when it may be out of the question to drag your kids away from the video games. If you want the very best of both worlds, there are plenty of educational activities for kids. Interesting post.

  23. I don’t actually get how this is much of a difference between the New York Times publishing this or some internet blog. Stuff such as this one must to be pushed out more to the public. I wish that citizens in America would do something like this.

  24. The next time I read a blog, I hope that it does not fail me as much as this particular one. After all, I know it was my choice to read, but I genuinely believed you would have something interesting to say. All I hear is a bunch of moaning about something you can fix if you weren’t too busy seeking attention.

  25. Right here is the perfect blog for anyone who hopes to understand this topic. You know a whole lot its almost hard to argue with you (not that I really will need to…HaHa). You certainly put a fresh spin on a topic that’s been written about for decades. Great stuff, just great.

  26. Thanks for sharing your ideas. I’d also like to say that video games have been at any time evolving. Better technology and innovative developments have assisted create practical and active games. These types of entertainment games were not actually sensible when the concept was first being attempted. Just like other kinds of technological innovation, video games way too have had to evolve through many years. This itself is testimony towards the fast growth of video games.

  27. Greetings! Very helpful advice within this post! It is the little changes that will make the most important changes. Thanks for sharing!

  28. Sapid Agency is a Search Engine Optimization company in New York City that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in NYC and many other local areas. Find more at https://www.sapidagency.com/ @ 145 E 57TH NEW YORK, NY 10022, USA, +1 971 341 5608 USA

  29. Fantastic site you have here but I was wanting to know if you
    knew of any discussion boards that cover the same topics talked about here?

    I’d really love to be a part of group where I can get suggestions
    from other knowledgeable individuals that
    share the same interest. If you have any suggestions, please let
    me know. Thanks!

  30. Spot on with this write-up, I absolutely believe that this site needs far more attention. I’ll probably be back again to read through more, thanks for the advice!

  31. These are really impressive ideas in on the topic of blogging.
    You have touched some fastidious factors here. Any way keep up wrinting.

  32. Individuals started to deduce info from a brand new perspective on issues
    and can differ in colour. Some websites are headed
    in direction of a coaching fashion and Sure you can get began. Choose the sort as fast as you’ll
    be able to to the uninitiated and uneducated seem to be extra.
    Will Coins or extra tarot cards are designed to get back to
    your psychic. These three free tarot playing cards needs to be interpreted by the world-famend
    psychic medium. However heavy is the Rider-waite Smith deck depicts three
    Swords above you will. I might like to make use of another deck that’s both
    accepted and understood folks fear things they do.

    Don’t become preoccupied with how very like horoscopes tarotscopes are literally
    advising you. Four they’re direct and cross away what they seem like
    and so much. The readings which you’ll study to read tarot with the common topics
    like money well being. Where my studying for insight or info flow robotically as you receive your on-line
    tarot reading it.

  33. My brother suggested I might like this web site. He was totally
    right. This post truly made my day. You can not imagine simply how
    much time I had spent for this info! Thanks!

  34. I’m impressed, I have to admit. Seldom do I come across a blog that’s both equally educative and amusing, and without a doubt, you’ve hit the nail on the head. The issue is something that not enough people are speaking intelligently about. Now i’m very happy I found this during my search for something regarding this.

  35. Hi, i think that i saw you visited my site thus i
    came to “return the favor”.I am trying to find things to improve
    my site!I suppose its ok to use a few of your ideas!!

  36. Hi, I do believe this is a great website. I stumbledupon it 😉 I may come back yet again since i have bookmarked it. Money and freedom is the best way to change, may you be rich and continue to guide others.

  37. It can be near unthinkable to see well-advised women and men on this subject, still you look like you understand what you’re posting on! Appreciate It

  38. Can I just say what a comfort to find someone that truly knows what they are discussing over the internet. You actually know how to bring an issue to light and make it important. More and more people should look at this and understand this side of your story. I was surprised that you’re not more popular since you surely possess the gift.

  39. Good – I should definitely pronounce, impressed with your site. I had no trouble navigating through all tabs as well as related information ended up being truly simple to do to access. I recently found what I hoped for before you know it at all. Reasonably unusual. Is likely to appreciate it for those who add forums or anything, web site theme . a tones way for your customer to communicate. Nice task.

  40. Your style is unique in comparison to other people I have read stuff from. Thank you for posting when you have the opportunity, Guess I’ll just book mark this page.

  41. There are absolutely a great deal of details like that to take into consideration. That is a terrific point to bring up. I provide the thoughts above as general motivation but plainly there are concerns like the one you raise where one of the most crucial point will be operating in straightforward good faith. I don?t recognize if ideal techniques have actually emerged around things like that, however I make certain that your task is clearly determined as a fair game. Both boys and women feel the impact of just a moment?s enjoyment, for the remainder of their lives.

  42. Definitely believe that which you stated. Your favorite
    reason seemed to be on the net the easiest thing to be aware of.
    I say to you, I definitely get irked while people consider worries that they just don’t know about.
    You managed to hit the nail upon the top as well as defined out the
    whole thing without having side-effects , people can take a signal.
    Will probably be back to get more. Thanks

  43. Hi there, just became alert to your blog through Google, and found that
    it’s truly informative. I’m gonna watch out for
    brussels. I will be grateful if you continue this in future.
    Numerous people will be benefited from your writing.
    Cheers!

  44. Does your website have a contact page? I’m having problems locating it but, I’d like
    to send you an e-mail. I’ve got some recommendations for your blog you might be interested in hearing.
    Either way, great site and I look forward to seeing
    it develop over time.

  45. Hi there, I believe your website might be having web browser compatibility problems. When I look at your website in Safari, it looks fine but when opening in Internet Explorer, it has some overlapping issues. I simply wanted to give you a quick heads up! Besides that, excellent site.

  46. Simply want to say your article is as amazing. The clearness in your post is simply cool
    and i could assume you’re an expert on this subject.

    Fine with your permission let me to grab your RSS feed to keep updated with forthcoming post.
    Thanks a million and please keep up the enjoyable work.

  47. Hi there would you mind letting me know which hosting
    company you’re utilizing? I’ve loaded your blog in 3 different internet browsers
    and I must say this blog loads a lot faster then most.

    Can you recommend a good internet hosting provider at a reasonable
    price? Kudos, I appreciate it!

  48. It really is almost not possible to come across well-educated readers on this niche, unfortunately you seem like you comprehend those things you’re revealing! Thanks A Lot

  49. Thanks for ones marvelous posting! I really enjoyed reading
    it, you happen to be a great author.I will make certain to bookmark your
    blog and definitely will come back later on. I want to encourage
    you to continue your great job, have a nice day!

  50. Spot on with this write-up, I seriously feel this site needs a lot more attention. I’ll probably be back again to read through more, thanks for the info.

  51. Hi there, I discovered your web site by way of Google
    at the same time as looking for a related matter, your website got here up, it seems
    great. I have bookmarked it in my google bookmarks.
    Hello there, simply turned into alert to your blog via Google, and located that
    it is truly informative. I’m going to watch out
    for brussels. I will be grateful if you continue this in future.

    Numerous people will likely be benefited from your writing.
    Cheers!

  52. Hi there! I know this is kinda off topic but I’d figured I’d ask.
    Would you be interested in trading links or maybe guest authoring a blog
    article or vice-versa? My website discusses a lot of the same subjects as yours
    and I feel we could greatly benefit from each other.
    If you happen to be interested feel free to send me an email.
    I look forward to hearing from you! Fantastic blog by the way!

  53. Hullo here, just turned mindful of your web page through Bing, and have found that it is truly interesting. I will appreciate if you carry on this.

  54. An additional issue is that video gaming has become one of the all-time main forms of entertainment for people of all ages. Kids participate in video games, plus adults do, too. The particular XBox 360 is just about the favorite video games systems for folks who love to have a huge variety of activities available to them, plus who like to play live with other people all over the world. Many thanks for sharing your notions.

  55. Whats your unique selling proposition? – download lagu dewa 19 download lagu indonesia terbaru
    2018http://dealer-world.net/redir.php?url=deti-life.ru%2Fbitrix%2Fredirect.php%3Fevent1%3D%26event2%3D%26event3%3D%26goto%3Dhttps%3A%2F%2Fwww.elagu.org%2Fmusics%2F download lagu no copyright download lagu kahitna

  56. Sapid Agency is a Search Engine Optimization company in New York City that provides SEO Services. Their proprietary SEO strategies help struggling websites and aspiring business owners to rank their websites higher in multiple search engines like Google , Yahoo and Bing. They provide local and gmb map ranking for businesses in NYC and many other local areas. Find more at https://www.sapidagency.com/ @ 145 E 57TH NEW YORK, NY 10022, USA, +1 971 341 5608 USA

  57. Woah! I’m really digging the template/theme of this site. It’s simple, yet effective. A lot of times it’s challenging to get that “perfect balance” between superb usability and appearance. I must say you have done a superb job with this. Additionally, the blog loads very quick for me on Firefox. Superb Blog!|

  58. Howdy, I do think your site may be having web browser compatibility problems. Whenever I look at your web site in Safari, it looks fine but when opening in I.E., it’s got some overlapping issues. I simply wanted to give you a quick heads up! Besides that, fantastic website.

  59. Attractive component to content. I just stumbled upon your site and in accession capital to say that I acquire actually enjoyed account your weblog posts. Anyway I’ll be subscribing in your feeds or even I achievement you get entry to consistently rapidly.|

  60. I really hope to share it with you that I am new to posting and very much cherished your website. Probably I am going to remember your blog post . You absolutely have excellent article materials. Love it for share-out with us the best web page

  61. MetroClick specializes in building completely interactive products like Photo Booth for rental or sale, Touch Screen Kiosks, Large Touch Screen Displays , Monitors, Digital Signages and experiences. With our own hardware production facility and in-house software development teams, we are able to achieve the highest level of customization and versatility for Photo Booths, Touch Screen Kiosks, Touch Screen Monitors and Digital Signage. Visit MetroClick in NYC at http://www.metroclick.com/ or , 121 Varick St, New York, NY 10013, +1 646-843-0888.

  62. I’m amazed, I must say. Rarely do I encounter a blog that’s both educative and entertaining, and let me tell you, you have hit the nail on the head. The problem is something that too few men and women are speaking intelligently about. I’m very happy I came across this in my search for something regarding this.

  63. A motivating discussion is definitely worth comment. I think that you should write more about this topic, it might not be a taboo matter but typically folks don’t talk about these subjects. To the next! All the best!

  64. I’ve been surfing on-line more than 3 hours lately, but I never discovered any interesting article like yours. It is pretty worth sufficient for me. In my view, if all website owners and bloggers made excellent content as you did, the web will likely be a lot more useful than ever before.|

  65. Aw, this was an incredibly good post. Taking a few minutes and actual effort to generate a good article… but what can I say… I procrastinate a lot and don’t seem to get nearly anything done.

  66. Nice post. I learn something new and challenging on websites I stumbleupon every day. It’s always interesting to read content from other authors and use something from their web sites.

  67. Hi exceptional blog! Does running a blog similar to this require a lot of work?
    I have no knowledge of computer programming but I was hoping to start my own blog soon. Anyway, should you have any recommendations or tips
    for new blog owners please share. I understand this is off subject
    however I simply wanted to ask. Thanks a lot!

  68. Leading Online Pharmacy – Contact us at +1 (917) 259-3352 for unbelievable rates, discount and offers on any medicine. Get it delivered free of cost at your door steps, call us today. Phone : +1 (917) 259-3352

  69. Hello! I could have sworn I’ve been to your blog before but after browsing through a few of the posts I realized it’s new to me. Regardless, I’m certainly pleased I found it and I’ll be bookmarking it and checking back frequently.

  70. After checking out a few of the blog articles on your blog, I really like your way of blogging. I book marked it to my bookmark site list and will be checking back in the near future. Please visit my website as well and tell me what you think.

  71. фитнес резинки купить киев набор
    фитнес резинка купить mini bends
    новые фитнес резинки
    фитнес резинки мужчины
    купить резинки для фитнеса запорожье пески
    фітнес резинки купить

    Check out my web page – резинки для фитнеса купить розетка (project1009827.turbo.site)