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Introduction to Social Media 5 Week Course

The Introductory social media training course is aimed at those in businesses that are keen to establish a Social Media profile, and in using the same to develop a competitive edge. Participants will gain the knowledge to plan a low cost approach to effective marketing.

By the end of the course, participants will have started to use Social Media effectively for market their businesses.

Participants are given tasks to complete after each module.   This is to reinforce the learning from that session.   Tasks are reviewed at the beginning of the next training module.   This tactic has proven to be very effective.

Course Outline

Day 1: Introduction to Facebook (Beginners)

  • Identify how Facebook is Word of Mouth Online
  • Setting up a Facebook Business Page Correctly
  • Outline the differences between a Facebook Profile, Group & Page
  • Explore the 3 types of Facebook Posts (Organic, Viral & Paid)
  • Selecting an appropriate Cover Photo & Profile Photo
  • Prepare how to write a professional business description
  • Explore the best Practices for Posting on Facebook (Includes uploading images & inserting links. E.g. Adding presentations and videos,
  • Select the steps on how to build your page audience
  • Administering your page,
  • Customizing without coding,
  • Newsletter sign ups
  • Feeding your blog to your Facebook page,
  • Building brand awareness
  • Introduction to Facebook Analytics

Day 2: Facebook (Intermediate / Advanced)

  • Explore Facebook Admin Panel
  • Relevant third party applications for business pages
  • Identify Facebook Competition Rules & running competitions
  • Identify the different types of Facebook Advertising
  • Select the Steps to Setting Up Facebook Ads
  • Explore Advertising Performance
  • Content that gets results on Facebook,
  • Techniques for building and engaging your fan base,
  • Advanced Analytics

Day 3: Introduction to Twitter

  • How can Social Media marketing help your business
  • How does Twitter work
  • Setting up a Twitter profile for your business
  • Customising your Twitter profile
  • Understanding Twitter Terminology
  • Following & Followers
  • Download the Twitter App onto Smartphone
  • Best practices for tweeting
  • Using the video service Vine
  • Using Bitly.com Link Shortening Service
  • How to use Promoted Tweets and Accounts
  • How to join in the conversation on Twitter (Hashtags)

Day 4: Introduction to Linked In

  • Identify the reasons for using LinkedIn
  • Identify the steps to complete a LinkedIn Profile
  • How to Create & Build Connections
  • Explore LinkedIn Company Profiles
  • Identify LinkedIn Engagement Practices
  • Joining Relevant Groups

Day 5: Youtube, Google+ & Business Blogs

  • Explore the benefits of using Google+ & YouTube
  • Identify the steps to setting up a Google+ Profile
  • Completing a YouTube Channel
  • How to Upload Videos on YouTube
  • Optimising Videos on YouTube
  • Best Practices for setting up a Business Blog
  • Blogging Tips

Each of the modules above can be delivered as a standalone training programme.