Facebook Ads Keep Getting Rejected? Here’s Why

Sep 30, 2022

If you’re having problems with getting your Facebook Ads rejected, could you be “guilty” of any of the following:

  1. Using the word “OTHER”: As a general guideline, avoid using words like “other”. You can’t imply that you actually know anything about the users you’re targeting.  Using this word will get your ads rejected immediately.
  2. Asking direct questions: “Are you a busy mom with no time to make healthy meals for your family?” or “Do you suffer from diabetes?”. Ads that are excessively direct or imply that you know something about the person you are targeting generally get your ads rejected.
  3. Making any claims(even if they are true): “Tired of diets that don’t work? Want to lose weight without counting calories?” Topics that are sensitive. Weight reduction, cosmetic goods, anti-ageing, supplements… all of these are “sensitive issues” that Facebook regularly monitors.  I know this drives some brands crazy and they can’t make claims that are actually proven.
  4. Sensational words: Facebook doesn’t allow shocking, sensational or excessively violent content in ads, including the use of shocking or scary tactics to grab people’s attention. We once had a client’s ad rejected for using the word “Marching”, even though it was a charity fundraiser for a worthy cause.  In fact, not only was the ad rejected, but their account was disabled.  How incredibly annoying!
  5. Before/after content:  Facebook really doesn’t like before and after ads.  If you do want to use these, be clever with your use of language and images…

To learn more about how to optimize your Facebook advertising, check out our Social Media Academy.

 

 

 

 

 

 

 

You May also Like…

How to Sell More On Your Facebook Page

How to Sell More On Your Facebook Page

"The Social Media Hotseat", is an agony aunt type show but all related to social media marketing issues where I offer 15 minutes of candid social media advice to business owners! Episode 1 First up in the "hotseat" is Ciara, a life coach from Ciara Henehan Coaching....

10 Tips to Maximise Your Post Reach on Social Media

How you present your content on social media can have a big impact on organic reach.  All social media platforms have algorithms that control content distribution.  Algorithms favour content that has achieved engagement within a short time of being published.  Think...

Building Trust with Your Customers Through Social Media: 5 Tips

Consumers are seeking companies they can trust, making it more vital than ever for businesses to establish a favourable reputation with potential customers. And social media is the ideal channel for businesses to communicate with their customers and build brand...

7 Post Ideas to Spice up your Social Media

You want to start posting consistently and growing on social media but have no idea what to post or how to create the types of content that grabs attention. You get caught in this procrastination loop since your account is fairly small (i.e. your family and close...