On this episode of #SocialChatwithLouise I chat to social media trainer, strategist, speaker, blogger and video caster,  Amanda Webb of Spiderworking about all things relating to “content marketing”. So if you struggle with what content to create on your website, blog and social media you’ll enjoy this show!!

How to get the right mix of content on your social media and website

Amanda talks about the “circle of trust”. She correctly points out that, “people buy from people the know and trust”.  Amanda then talks about content under the following headings..

T – Tuning content. This content is interesting for your ideal customer but not necessarily relating to your core products and services.

R – Relate Cotent. This content is more specific for your industry and your area of expertise.

U – Uptake Content. Use this type of content to grow your email list or create custom audiences of people that have consumed your content on social media

S – Sales Content. Get the customer over the line with this content!

T – Tell others. Unique to social media – when your most satisfied customers tell others by sharing your content or reviewing your page

Biggest content marketing mistakes

Amanda doesn’t hold back when she speaks about the biggest mistakes businesses make…. including

1. Talking too much about themselves.
2. Too much sales content
3. Not enough sales content!

LIVE Brainstorming

And then we do some content marketing brainstorming for an online counselling business, an insulation business and a gift shop. Great fun! And some great ideas! Tune in below for the full story!!