Whats your unique selling proposition?

Whats your unique selling proposition?

What’s Your USP? Unique Selling Proposition (USP):  Characteristic(s) of a product (or service) that can be used to differentiate it from its competitors (Source:  Collins English Dictionary) Do you know why customers choose your products/services over your...

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Convert a Facebook profile page to a business page

Convert a Facebook profile page to a business page

Here is a quick guide on how to convert a Facebook Profile Page to a Facebook Business Page. It is a breach of Facebook Terms to operate a business under a Facebook Profile Page, Facebook can penalise you and remove your page completely without warning. Migrate your...

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The 80/20 Rule

Do you follow The 80/20 Rule with your Facebook posting strategy? It simply comes down to this: use just 20% of your content to promote your products and services, and dedicate 80% to content that really interests your audience and engages them in conversations....

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What is SEO?

What is SEO? SEO is an abbreviation for Search Engine Optimization and we will refer to it as SEO throughout the blog. Search Engine Optimisation (SEO) aims to get your website to the top of the Search Engine Results Page (Organic Results – or non paid for results)...

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Email Marketing – But not as we know it!

Okay  first things first, I’m not referring to sending hundreds of emails using Outlook or Outlook Express (or whatever mail server you’re using). Even if you are smart enough to be using the BCC option.   No – in fact, Email Marketing is much more powerful than...

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How to grow visitor numbers to your website

The Internet is be a great way of finding new customers and increasing sales. But simply developing a website and launching it on the world wide web will not have an impact on your bottom line.  In fact don’t be surprised if no-one is visiting your website at all. ...

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