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4 Week Facebook Ads Masterclass

4 Week Facebook Ads Masterclass

“It’s every easy to waste money on Facebook Ads when you don’t know what you’re doing….. ” Eamonn Toland

The Facebook (and Instagram) Ads platform is the most powerful and accessible advertising platform on the planet. Businesses of any size and with any budget can use it to build brand awareness and drive sales. That’s why I’m so passionate about Facebook Marketing…. here is a tool that any organisation of any size can use and if they use it strategically, they can achieve amazing results.

But….. if you don’t know what you’re doing, you could waste a lot of time, money and energy.

My experience from training and coaching businesses, community groups and non profits is that most people don’t know what they are doing. So when I hear “Facebook Ads dont work”, my response is – “They wont work if you don’t know what you’re doing”.

Spending money on ads on an ad hoc basis will limit the success of campaigns and result in poor return on investment.  

Is this you?

  • You’re afraid to even start with Facebook Ads
  • You are only boosting posts?
  • Ad spend is on an ad hoc basis?
  • You don’t have any plan?
  • You don’t really know who you are targeting?
  • You’re not getting results but you don’t know what to change?

My 4 week Facebook Ads Master Class is for businesses, community groups and non profit organisations. It will help you understand how to plan a social media marketing campaign for Facebook and Instagram.

4 Week Facebook Ads Masterclass

In this four week programme we will cover

  1. How to plan a social media marketing campaign
  2. How to create audiences for Ads. Selecting the right audience can have a major influence on how well your Facebook and Instagram ads perform. 
  3. Learn how Ads are structured including; Ad Categories, Ad Objectives, Adsets
  4. Sales strategies for Facebook and Instagram

What’s included

  • 12 months membership of a private Facebook group with ongoing motivation and support. Benefit from bonus tutorials, free webinars, ongoing discussions and new updates. This group is monitored for your questions – never be stuck!
  • 6 hours of video training sessions. Unlimited access to these training sessions for 12 months for you and your staff.
  • 4 LIVE Q&A video sessions. Ask questions, seek advice,
  • One 30 Minute Consultation – A 30 minute campaign planning one to one session with Me

Programme Outline

Week 1 – Campaign Planning

We review your page setup, positioning, quality of content and posting strategy. We set campaign goals and start populating your content calendar

Week 2 – Campaign Targeting

We will create targeted audiences to get your ads in front of the right people at the right time. Learn how to get your ads in front of people who match the profile of your existing customer….. but don’t know about you….yet. Start using remarketing techniques to increase conversions and grow sales.

Week 3 – Campaign Strategy

Learn how to create Facebook and Instagram Ad campaigns to maximise your return on investment. We will look at basic and advanced ad creation techniques to help you achieve your objectives

Week 4 – Campaign Performance

There are many factors which influence how successful your ad campaigns are on Facebook. We will investigate these and use powerful advanced insights to understand results and inform future campaigns.

Programme cost: €379

Next start date is 11th October 2019.