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louise@2market.ie
22 Nov 2016

How Guna Nua Boutique’s Facebook likes grew from 0 to 64,000

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I had the pleasure of meeting with Suzanne Kilkenny, founder of Guna Nua Boutique. Suzanne has two shops in Ballina and Westport in County Mayo, and has recently launched an online store www.GunaNuaBoutique.ie. Suzanne, a Galway native, saw a gap in the market in Ballina for a women’s boutique in 2011. Suzanne has years of...
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2 Nov 2016

How to set preferred page audiences on Facebook

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You can tell Facebook who your ideal “Facebook Fan” is!  It’s easy to set your “Preferred Audience” and it’s an effective way of growing your fan base with people most likely to be interested in your business. Fans that are interested in your page are more likely to engage with your posts which will assist...
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15 Oct 2016

How to set Featured Pages on a Facebook Page

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Facebook displays three Facebook pages that have been “liked” as you page on the bottom right hand side of your page.  You can select which pages you wish to display on your page and in what order.  If you’re a hotel and have one general page for the hotel and a separate page for your...
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22 Jun 2016

When to merge facebook pages

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I regularly meet business owners that have more than one account for their business on Facebook. If at any stage you or someone in your organisation set up a profile or friend page for your business, you are in breach of Facebook’s terms of use and this page can be shut down at any time.  ...
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2 Oct 2015

Snapchat for business

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First things first – What is Snapchat? Snapchat is a free messaging app for sharing moments. You can take a photo or a video, add a text caption or draw a doodle.  These updates can be sent privately to a friend and when they open the message it appears for up to 10 seconds.  Updates...
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25 Sep 2015

10 common website mistakes that could be driving your customers elsewhere

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Your website is one of the most powerful tools for marketing your business.  It is the place where potential customers can read, review and purchase your products and services.   However, sometimes small and common mistakes can limit its effectiveness.  Here are the ten of the most common mistakes that we commonly encounter: 1.  SEO Or...
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14 Aug 2015

Google starts to penalise non mobile friendly websites

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Performing well in Google is nearly more important than having a good website.  After all, if you have a really good website but it doesn’t perform well in Google – then the traffic will be so low to your site it will be ineffective as a marketing tool.  Businesses need to perform well for searches...
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13 Aug 2015

How to Optimise a Facebook Page

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To answer your first question, Why Should You Optimise a Facebook Business Page? The answer is to increase your exposure, improve your Facebook Strategy & rank higher in Search Engine Results. How to Optimise a Facebook Page. 1. Choose your exact business name for your Facebook Page. Most companies are best to pick a name...
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